Day 3 @ IFSEC and beyond

Thursday 14 May 2009

Day 3 @ IFSEC and beyond

The big questions have started to be answered, anybody who knows IFSEC will be aware. That given, the climate, this show could have gone either way. From what appeared to be a slow start on Monday, we've returned to the days that we all enjoy. Good quality people, with real projects and learning about quality products.
Proving to be a focused event, IFSEC is once again the showcase for best-of-breed products.
Having now been round the floor (for a 3rd time!) I am starting to see companies that appear to be offering a product or software that counts. Take a look at ORSUS | MAXXESS | SAMSUNG | MAYFLEX | MERCER | FUJINON | BASLER | FLIR.

Interestingly I notice that BOSCH have no working product on their stand. Bringing a whole new meaning to exhibiting. Working on a logic that you can't judge a product in 10 minutes. Judging by the stand, what could be concieved as a dangerous tactic - appears to be working.

As we move into the last day, the memories of an evening of fine entertainment at yet another quality PELCO event is fresh in my mind. Bumping into faces old and new, to the sound of sweet soul music is just what I needed to give me the boost of energy required to complete the event.

If you havnt seen someone from the CCTV Media team and you would like to please call me on 07841-693979 or e-mail peter@cctvmedia.co.uk

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Security Media Publishing - Timeline

Security Media Publishing have been helping clients build and grow their business in North America, the United Kingdom, Europe and the Middle East. We offer a range of business development services, which helps clients meet short and long-term goals.
Corporate Business Development
Generally, these services are designed to meet the needs of companies looking to grow their business in some way and add to their bottom line. Specifically, Security Media Publishing develop marketing plans, provide new market reviews and initiate launches, broaden sales channels and expand distribution networks, conduct competitive reviews, present product comparisons, and aid in high-level recruitment. Through our networks we are able to provide customers with a variety of solutions that are both strategic and tactical.
Strategic Planning and Marketing Services
Think of Security Media Publishing as a full-service marketing factory. We provide clients with a portfolio of services that enable them to overcome issues and keep ahead of developments in their category and industry. These services range from public relations and events, marketing and communications planning
and delivery, website development and e-business initiatives, think-tank and hypothesis development, workshops, secondary market research reviews, competitive landscape analysis, brand positioning and platform development, quantitative studies and focus groups, communications and advertising as well as advertising tracking, market reports and research. Through a variety of tools, from questionnaires and surveys to advanced ideation and keen primary and secondary analysis, Security Media Publishing have worked to help clients reach their markets more effectively and profitably.
Working in consumer and business-to-business markets in North America, the United Kingdom, Europe and the Middle East, Security Media Publishing have the ability to help clients design and execute razor sharp media plans, press releases and profiles that get coverage, promotions that get noticed, exhibitions and
tradeshows that benefit from increased traffic and sales lead generation with websites that work. We have significant media networks and market databases.
Media services help our clients penetrate markets and gain immediate awareness.
Security Media Publishing can host or partner your panned events; we have an experienced events team that can manage your event to a very high standard, we provide meticulous planning, professional management and a flexible approach to your
meetings and events. We have planned and executed events to the highest standards for high profile clients such as IBM, whatever you have in mind we can provide you with the solution.
Summary
Peter Mawson is a seasoned business development and media professional with
over 15 years experience in media and commerce. From a career that began in the music industry in the U.K., Peter has worked to grow bands, magazines, new media and businesses. Over the last 13 years in the security sector he has developed high profile initiatives and worked behind the scenes with key clients to expand markets. Clients like Sony, Panasonic, JVC, and Tyco, (among many others) have collaborated to achieve their business objectives. Peter is also a member of the Company of Security Professionals whose aims are to create and nurture a culture that secures the principles which protect people, property and liberty.

Thursday 14 May 2009