Forecast: 200% Growth IP Video Surveillance 2010-2012

Over the next 3 years, attacks against analog CCTV will accelerate on all sides. We forecast IP video surveillance product sales will increase by 200% total between 2010 and 2012, significantly disrupting and overtaking analog CCTV sales.




We are now bullish on the growth of IP video driven by recent widespread advances in product offering and pricing.

Why Now?

Last year, we projected a significant slowdown in IP video spending as the global economic markets imploded. This slowdown certainly occurred, documented in the deteriorated financial performance of most leading video surveillance companies.

However, in the last year, important advances in new products offered by both up-start and incumbent manufacturers have significantly enhanced the competitiveness of IP video.

What's Driving This Growth

We see 5 main drives behind this projected rapid growth:

Mainstream 720p/1.3MP cameras cut into the cost advantage of analog cameras
Mainstream hybrid DVRs remove the barriers of legacy deployments to migrate to IP
Emerging managed/hosted video undermines analog's advantages in small deployments
Emerging panoramic cameras further cut the cost advantage of analog cameras
Maturing IP camera standards will cut costs and reduce complexity

In 2009, significant advances have occurred in all of these areas.

Where Does this Projection Come from?

This is our theory based on non-public information we have gathered from over 100 sources on sales, product roadmaps and trends. It assumes weak economic growth over the 3 year period, limited overall growth in video surveillance and no major terrorist actions. A V-shaped recovery and/or terrorist events could enable the market to exceed this projection. A double dip secondary recession or growth of HDcctv could cause the market to underperform this projection.

What Does this Projection Mean?

We believe IP video growth will significantly outperform current industry expectations of 25 - 35% annual growth. While forecasting the future in a period of economic turmoil is more art than science, we are confident that IP video will gain the upper hand in general commercial deployments during this period.

Inside this report, we examine in-depth the factors driving this growth and the impact this is likely to have on industry participants.

source: IPVIDEOMARKET.INFO

HDcctv Alliance and SMPTE Partner to Bring True HDTV to the Security Market; The Simplicity of Analog with the Benefits of Digital

>> video link here <<

Sydney, Australia, (PRWEB) October 14, 2009 -- The HDcctv Alliance™, the consortium managing worldwide technical standards for security equipment interoperability, and the Society of Motion Picture and Television Engineers (SMPTE), the organization that manages worldwide technical standards for motion imaging including HDTV, today announced that the Alliance is permitted to re-use key parts of the SMPTE HDTV standards specifications. This license agreement formalizes a relationship that has greatly accelerated the development of the HDcctv Specification v1.0, currently being put before the HDcctv Alliance's Board of Directors for ratification.

Through a process consuming hundreds of man-years of effort, SMPTE has developed standards for transmitting unadulterated HDTV signals directly over coaxial cable. These standards, collectively known as HD-SDI, are technically proven in the broadcast HDTV market providing seamless interoperability and over a decade of faultless 24-7 broadcast television operation. Most broadcast studio equipment relies on HD-SDI connectivity for all stages of program creation and delivery.

The HD-SDI specification is defined in an extensive collection of SMPTE documents covering transmission of 720p and 1080p formats, among others, at data rates around 1.5Gb/s. Under the license agreement, the HDcctv Alliance was able to quickly develop v1.0 of its specification by directly reproducing many of the key technologies and requirements of HD-SDI, while adding new capabilities unique to the surveillance industry. Subsequent versions of the HDcctv specification will build on the HD-SDI specification to provide for advanced features, such as up-the-cable control, bi-directional audio, and up-the-cable power.

"HDcctv delivers the high-resolution clarity of HDTV in the CCTV environment, re-using existing coaxial infrastructure. With upwards of 95% of the installed base of security systems incorporating coaxial cable, HDcctv Alliance equipment based on the SMPTE standards makes upgrading security applications to high resolution easy and cost effective," said Wendy Aylsworth, VP of Engineering for SMPTE. "By combining efforts, HDcctv Alliance's plug-and-play equipment will be able to deliver high-resolution surveillance video with no jitter, no image artifacts, and no delay. "

"The SMPTE relationship gives a great head start to the HDcctv Alliance," said Todd Rockoff, Executive Director of HDcctv Alliance, "because it enabled us to put together a high-credibility, richly detailed draft Specification in very short order. Because the Alliance is the only SMPTE-licensed body in the security industry, HDcctv is uniquely well positioned to leverage HDTV in high-resolution surveillance solutions."

"SMPTE's affiliation with the HDcctv Alliance is strategically significant," said Peter Symes, Director of Standards and Engineering for SMPTE. "The SMPTE standards structure includes one technology committee for each unique delivery system. We already have committees addressing film, digital cinema, television, and broadband. If in the future the HDcctv Alliance decides that the security industry would benefit from SMPTE-managed standards, SMPTE could consider forming a video surveillance committee, and the HDcctv Specification might provide a high-value starting point."

HDcctv Alliance is open for membership sign up at http://www.highdefcctv.org/. Alliance Members can log into the Website and gain access to non-public Alliance information. Only Adopting and Voting Members have access to the HDcctv Interoperability Specification v1.0. The Alliance's membership, drawn from component and equipment manufacturers worldwide, includes

• Adopting and Voting Members CSST,
• Gennum,
• Stretch,
• AltaSens,
• blueCaps,
• Comart,
• COP UK,
• EverFocus,
• theHDcctv.com,
• OmniVision,
• Ovii,
• and Pixim.

HDcctv offers several advantages for the end user, compared to alternative ways of achieving high resolution, including:

• Surveillance-Grade Reliability -- Video is not broken up into packets and then transmitted via an occasionally congested network
• Plug-and-Play Resolution Upgrade -- The transition from CCTV to HDcctv is very easy: just upgrade the DVR and selected cameras
• Familiar and Reliable User Interface -- For the installer/operator, the only difference between HDcctv and CCTV is that the DVR recording configuration screens have both HD and SD resolution
• True HDTV Live View -- Not compressed or packetized
  Real-Time Speed Dome Control -- No signal delays between a joystick command and the corresponding speed dome
• Best Possible Input Format for Analytics -- Digitally delivers crisp, unadulterated video from cameras to DVR Semiconductor technology advances enable HDcctv, making all of the following affordable:
• Sensors capable of capturing surveillance-grade high-resolution images
• Image processing circuits coupled to (or embedded in) those high-resolution sensors
  HD-SDI transmission technology adapted from broadcast HDTV under license from SMPTE
• Codecs capable of processing HDTV streams

HDTV display panels (leveraging consumer trends)About HDcctv Alliance™ HDcctv Alliance is a non-profit, global consortium that manages specifications for high-definition closed-circuit television (HDcctv) as open industry standards. The Alliance provides education on the benefits of HDcctv to the security industry and the end market, as well as promoting industry adoption of HDcctv based on all-digital transmission over coaxial cable of broadcast-industry-standards-compliant serialized uncompressed video.
The Alliance facilitates the development of high-quality interoperable HDcctv devices through its logo and compliance program and promotes the benefits of HDcctv and the quality of products that have passed compliance testing. Further information, including postings of the most recent product and technology announcements, is available by visiting the HDcctv Alliance Web site at http://www.highdefcctv.org/. Detailed information about the HDcctv Specification is available only to members on the Alliance's Website.

HDcctv and the HDcctv logos are trademarks of the HDcctv Alliance.

Downturn Dampens Video Surveillance Market Growth Expectations in 2009

Despite the impact of the economic downturn, IMS Research’s latest report, 'The World Market for CCTV and Video Surveillance Equipment ~ 2009 Edition' forecasts that the world market for video surveillance equipment will grow by 3% in 2009

IMS Research analyst Gary Wong says: "Clearly the economic downturn has disrupted historical growth trends within the global video surveillance market. In the last IMS Research market update released in February, global video surveillance equipment revenues were expected to grow by 6% in 2009. A more sustained and deeper recession has led us to cut the forecast to 3%"

More mature markets in Western Europe are forecast to be most affected by the economic downturn in 2009; with video surveillance equipment revenues expected to decline by nearly 7%. The large decrease in growth in countries such as the UK and Spain reflects the dire state of their respective economies.

The Americas video surveillance equipment market is forecast to grow in 2009, albeit at a lower rate than in previous years. Despite being the nucleus of the economic downturn, the demand for video surveillance equipment in the Americas is expected to remain comparatively strong in 2009, buoyed by government investment and the emerging trickle-down from financial stimuli.

Furthermore, investment in verticals such as education and transportation is still strong in 2009 - installation of video surveillance is perceived to be a necessary expenditure in these markets. Likewise, the transition from analogue video surveillance to higher value network video surveillance in the Americas is driving growth in 2009. The Americas network video surveillance market is forecast to grow at over four times the rate of the network video surveillance market in EMEA in 2009.
The economies of Asian countries (excluding Japan and Singapore) have generally been less affected by the economic downturn and, as a result of this, investment in video surveillance equipment has remained strong. IMS Research forecasts that Asia will be the fastest growing regional market for video surveillance globally, primarily driven by the sustained demand for video surveillance in China. If Japan is excluded from the Asian market, revenue growth in the region will likely exceed 13% in 2009.

Lower sales and new technologies are also re-shaping the competitive arena. Dominant players are finding their market share eroded by emerging players who can offer innovative technologies, better product support, or the same products at lower prices. IMS Research forecasts significant variation in the market ecosystem over the next 18 months – vendors, distributors, installers, integrators and end-users should prepare themselves for change.

In summary, whilst relatively modest global growth is forecast for 2009, IMS Research projects that the global video surveillance market will begin to recover in the later stages of 2010. Improving economies, the transition to IP and emerging markets are all vital ingredients to the recovery.

The World Market for CCTV and Video Surveillance Equipment ~ 2009 Edition analyses and discusses the impact of the economic downturn in greater detail.

If you would like an interview with an expert in this area, please contact
Simon Harris, Senior Research Director, on simon.harris@imsresearch.com

Or call +44 (0)1933 40 22 55

Video Surveillance Training Resources

This report recommends on-line resources that teach the basics on using, selecting and deploying video surveillance. The focus here is on introductory materials that help those new to the video surveillance industry.
How satisfied are you with video surveillance training available?(survey)

Challenges
The two main challenges in video surveillance training are: (1) there's no school or formal education and (2) most of the resources are from vendors, resulting in material being biased towards their product offerings.
While there are a number of helpful resources, readers should keep these challenges in mind.

Thanks to John Horovich of IP Video Market . info for this news

The full story can found @ : IPVIDEOMARKET